It is estimated that over 60% of websites visitors come from mobile devices. If you have a website that is not optimized for
those people, you are very likely losing business and the opportunity to have others share your content. When people leave a website quickly after visiting, that’s referred to as a bounce in Google Analytics. If your bounce rate is high, Google will assume that your content or website is not relevant, and that plays a role in how they may choose to send future visitors.
Google recently made an announcement that says this will be an even larger factor in how they rank sites and send visitors to websites. Here is a snippet from the Google blog.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Many have dubbed the April 21st date “Mobilegeddon” but my goal isn’t to instill fear in you. Chances are if you have not already upgraded your website to a mobile or responsive site, you aren’t getting good results with your website currently, so you won’t miss much. The BIG opportunity for you is to start attracting the visitors you are missing.
How to Check Your Website
Google has provided a free tool where you can check to see if your website is mobile optimized or not. All you have to do is enter your web address and wait less than a minute for the results. Here is a link to that tool: https://www.google.com/webmasters/tools/mobile-friendly/
How to Resolve The Problem
If your website is built in WordPress, then the fix won’t involve a complete overhaul. You should be able to find a responsive (i.e. mobile & tablet friendly) WordPress theme and customize it. If you have lots of customizations in your site, then you will likely have to customize the new theme as well.
If your website is not built on the WordPress platform, it might be a good time to consider it. It’s one of the most popular platforms online and used by everyone from those starting out to Fortune 500 companies. Here is a link to an article I wrote on how robust WordPress is.
If you need professional help with your web redesign, my team and I have been building (search engine friendly) websites since 1999 and would love the opportunity to serve you. Feel free to contact me for a complementary consultation.
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